NOVA Brand Expansion
In my third year at University of Minnesota, in a Packaging and Display design class, I was challenged with designing packaging for a 4-pack of any liquid product. I chose to create a nail polish 4-pack with a space theme under the fictional brand "NOVA".
EXPANSION: NOVA PLAY MAKE-UP KIT
Next, to expand the fictional brand, I created a children's play-makeup kit under the same brand name. The kit is gender-neutral, so any kids who are interested in expressing themselves through makeup would be able to experiment and have fun with a unique space themed makeup kit.
To push the expansion even further, I created mockups of a store end cap for NOVA children's make-up kits as well as some website mockups and an Instagram account to show how the product could be successfully marketed.